WHO WANTS TO BE
Production company: Kream
Director: Luke White
Production designer: Ben Austen
Props designer: Soft Tissue Studio
For the idents of WWTOBAM director Luke White set a complicated brief to create these SX props without CGI, we figured out how to expand isolated sections of latex letters on a very tight timeline. Soft Tissue Studio experimented, communicated and cooperated closely with the director to create these latex letters, they were fitted with interior airtight chambers so that airflow could be isolated and differentiated.