HEART X SELFRIDGES TRAFFORD CENTRE X BLUEBELLA LINGERIE

Client: Selfridges Trafford Centre and Bluebella Lingerie
Props Designer: Soft Tissue Studio

An inflatable heart created for Selfridges, versions were installed in Manchester Old Trafford and Oxford Street to celebrate Valentine’s Day. The graphic and simplistic design is counter-intuitive to common inflatable design and was developed through extensive prototyping process and liaison with the client.