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bbc 3 for bon walsh
sts created an inflatable coat for clara amfo, this short ident was inspired by the famous missy elliot inflatable look and the big coat meme. the director natty kamsabala makes comic use of the inflatable's expansion as it grows and expands around clara amfo. sts were happy to play with this idea and see the blow-up of an inflatable take centre stage.
director: natty kamsabala
art director: bon walsh
suit creation: soft tissue studio
production company: somesuch
february 2022
video: Ⓒ bbc

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