bbc 3 for bon walsh

sts created an inflatable coat for clara amfo, this short ident was inspired by the famous missy elliot inflatable look and the big coat meme. the director natty kamsabala makes comic use of the inflatable's expansion as it grows and expands around clara amfo. sts were happy to play with this idea and see the blow-up of an inflatable take centre stage.

director: natty kamsabala

art director: bon walsh

suit creation: soft tissue studio

production company: somesuch

february 2022

video:  bbc